It may well be the last genre to join the resale movement—brides have typically budgeted for this moment for years—but there’s a soaring demand for pre-loved wedding dresses, signaling a seismic shift in the industry. As if on cue, Re: Galia launched earlier this year. The luxury resale platform, specifically created with gently worn Galia Lahav bridal gowns in mind, not only falls in step with the celebrity-adored label’s zero-waste policy but allows a new, younger demographic to enjoy couture-level craftsmanship at a more affordable price point.

It’s a smart business move, too. “Vintage” and “secondhand” search terms rank high in Google. And with peer-to-peer selling acting as a powerful extension of an individuals personal social media branding—added to the fact that wearing a dress once is now considered an outdated, wasteful concept—it all makes perfect sense.